SAS Grid Manager + Viya direct mail assets

Creative and Art Directors: Marc Thaler, Mike Delaney // Writer: Mackenzie Ames, Marc Thaler // Creative Team: Sarah Johnson

Created at Centerline Digital for SAS

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SAS came to us in need of awareness-level assets for a direct mail campaign to reach out to their top Grid Manager clients. The challenge? How to work in the pair of socks they wanted to send as a gift.

Our team developed the idea of “pairing” Grid Manager with analytics or other offerings, a play on the pair of socks each client would be receiving. As lead designer, I concepted and created a box and designs for an additional asset that would be sent.

As the campaign was completed in two stages for two different audiences, I designed two different boxes. The first plays off the design of the included socks, featuring a plaid pattern in SAS colors; bold and eye-catching at the top of the mail pile, but with a clean and simple interior to make the included contents stand out. The second design is simpler, using the iconic SAS radiance illustration to catch the eye. I designed several goods, including sticker sheets and power banks; the final choice was a custom sticky note pad to be included along with the socks, book, and other goods.